Ads and Examples

OnePlus Buds Pro - Hear the unheard

The advertisement prominently features the OnePlus Buds Pro and its array of capabilities. Throughout the advert, there is a clear emphasis on highlighting various aspects, such as the seamless instant pairing of the earbuds, the innovative OnePlus Audio ID for personalised hearing profiles, the immersive and powerful audio quality, an impressive 38-hour battery life (with just 10 minutes of charging equating to 10 hours of usage), water resistance, effective noise cancellation, and crystal-clear call performance. In the promotional content, two models, a male and a female, take centre stage, illuminated by abundant natural sunlight that lends clarity to the scenes. Notably, a predominantly neutral colour palette is employed, ensuring broad appeal across genders while simultaneously allowing vibrant hues like "light blue, black, or white" to pop, thereby establishing these primary headphone colours as the central focus of the advertisement. To heighten audience engagement, the ad incorporates energising pop music, effectively piquing the viewers' interest. The models' expressions and body language convey a sense of joy and enthusiasm, creating a strong emotional connection with potential consumers. The advertisement employs a range of cinematic techniques, including close-up shots of the models, extreme close-ups of the earbuds, point-of-view shots from the models' perspectives, over-the-shoulder angles, wide shots, and even a low-angle shot featuring workers in action. These diverse camera angles and compositions contribute to a dynamic and captivating narrative. Collectively, the scenes, music, and informative content about the earbuds' features work in tandem to arouse the audience's curiosity, effectively capturing their attention through a multifaceted approach that encompasses visuals, auditory elements, and textual descriptions of the earbuds' capabilities.

Coca-Cola: 'Make It Happy'

The advertisement revolves around Coca-Cola, portraying it as a source of happiness. In the commercial, individuals initially face ridicule but are subsequently uplifted by motivational messages such as 'You can do it' and 'Coca-Cola – There's no one like you,' leading to smiles of appreciation and happiness. Notably, there's a scene where a gentleman accidentally spills Coca-Cola into a machine connected to people's networks, resulting in Coca-Cola content appearing on their screens, transforming all videos and messages into positive ones to spread joy. The ad features approximately five main models and employs a lighting scheme that is predominantly dim yet clear, with occasional outdoor scenes in sunlight. The color palette predominantly comprises darker shades like red, navy, black, and maroon, reflecting the somber atmosphere of online negativity. However, moments of bright colors, notably white and bright red, are strategically placed to draw the audience's attention to specific elements. Dark tones represent the initial pessimistic online environment, while the vibrant colors symbolise the ad's positive turn. The advertisement incorporates rock/pop music to enhance its catchiness, grabbing the audience's attention and fostering interest in the promoted product, potentially leading to consumer engagement. The facial expressions of models who initially experience bullying or ridicule convey sadness, which transforms into smiles of happiness upon receiving positive messages from Coca-Cola. Additionally, a brief segment shows a model's surprise and shock as Coca-Cola spills into the machine. Various camera shots, including close-ups, extreme close-ups, medium shots, long shots, and two shots, are employed in the advert to create a multifaceted visual narrative. Collectively, these scenes evoke a sense of nostalgia and positive sentiment towards Coca-Cola.

Starbucks: It Starts With You

The advertisement promotes Starbucks by presenting the coffee-making process in an engaging and entertaining manner. For instance, it showcases the liquid espresso being extracted from coffee bean bags and the addition of almonds to a milk jug, resulting in the pouring of almond milk. The underlying narrative of the ad emphasises the speed and ease of purchasing or visiting Starbucks. It features a male barista, a female customer, and a few other individuals as patrons. The ad is predominantly bathed in bright, natural sunlight, creating a well-lit ambiance. The color palette predominantly consists of neutral tones, mirroring the neutrality of coffee ingredients and the cups used. The advert incorporates lively, upbeat music to enhance its catchiness and fun quotient. The models in the advert consistently wear smiles, conveying their happiness and enjoyment of their beverages. The advertisement employs point-of-view shots, such as those depicting the barista crafting coffee and the customer receiving her order, along with occasional close-up shots of various scenarios and the Starbucks logo at the advert's conclusion. Collectively, these scenes captivate and pique the audience's interest, motivating them to consider purchasing a coffee or beverage from Starbucks.

Snickers Mr Bean TV advert

The advertisement is a promotion for Snickers, featuring scenes in which three Kung Fu experts and Mr. Bean engage in a comedic chase to obtain an object. During the pursuit, Mr. Bean attempts a rooftop leap from one building to another, but comically crashes through the roof. In response, the Kung Fu specialists toss him a Snickers bar to replenish his energy. Upon taking a bite, Mr. Bean miraculously transforms into a skilled Kung Fu practitioner, and they continue their mission. The primary characters featured in the ad include the four Kung Fu specialists and the beloved Mr. Bean, a celebrity figure trusted for the endorsement. The advert is predominantly set during nighttime, creating a dark visual atmosphere. The color scheme also leans toward darker shades, such as their black attire and the buildings in the background. The advert incorporates elements of Chinese music and sound effects, particularly during jumps and comedic mishaps. The Kung Fu specialists' facial expressions convey slight disappointment as they shake their heads while observing Mr. Bean's struggles and delays. Various camera shots are used, including extreme long shots to showcase the surroundings, three shots to depict the Kung Fu specialists' rooftop acrobatics and their wait for Mr. Bean, and close-up shots capturing Mr. Bean's comedic attempts to climb. The scenes evoke a sense of nostalgia associated with Mr. Bean, and as he takes a bite of the Snickers bar, it arouses cravings for Snickers in the audience.

Dove | Reverse Selfie | Have #TheSelfieTalk

The advertisement is dedicated to promoting The Confidence Kit from Dove through The Self-Esteem Project. It underscores the pervasive role of social media, particularly among young individuals, and highlights the harmful impact of retouching apps and filters. These tools often exert pressure on people to present a flawless image, leading to damage to their self-esteem and confidence. The advert introduces the concept of the "Selfie Talk" as a means to counter these adverse effects and encourage the celebration of genuine beauty with confidence and self-esteem.

Emotional Marketing

Know your audience

To know your audience, you will need to do primary research through methods like:

- Interviews (good for follow up questions and qualitative data)

- Surveys (good for getting larger amounts of responses and quantitative data)

- Focus groups (good for continuous feedback)

It’s important to gather information about your target audience in order to know what appeals to them and what direction to take your advertisement in.

Logos

The hp logo uses the letters h and p where h stands for Hewlett and p stands for Packard which are the two founders of the company. The writing of the logo is written inside a blue circle and the color blue usually represents trust, reliability and professionalism so hp used it to convey to the customers that their products and services are dependable and trustworthy. The writing is written in lowercase and has smooth and round edges to create a more friendly and approachable appearance.

Starbucks was named after the novel Moby-Dick by Herman Melville as the founders thought of it to be a fitting and memorable name for their business. The logo has a mermaid with two tails, wavy hair and a crown that is surrounded with a dark green circle. The mermaid (siren) represents the maritime history and seafaring traditions in Seattle, where Starbucks was found. The writing is written in all capital letters. The logo uses the color green as the background because it symbolises wealth, healing and nature and because its easily recognisable.

Animated Short Film: WATCH YOUR FEELINGS

The video tells the story of a girl who feels jealous of her sister for winning many trophies. She expresses her resentment in her diary, which then comes to life, releasing tiny ink monsters. When her sister comes home, the monsters become a big one. To make the monster disappear, the girl puts the positive torn pieces of her diary back together. When her sister arrives, she hugs her, feeling guilty about her earlier jealousy.

Inspirational Video - You can be a hero too

The video represents a man facing some challenges but striving to help others. He assists a lady with her trolley, feeds a stray dog, and provides money to a poor child for her education. When the child isn't there one day, he discovers she's attending school. This realisation fills him with joy and deeper emotions, leading to a newfound appreciation for life and witnessing happiness in others.

Emotions - Short Film [SONY RX0 Video Challenge]

The video is about a guy who gets angry when his computer has a problem. He hits the table in frustration, and different emotion balls appear. He chooses the angry one, throws it out the window, and it rolls through the city. It lands on him, and he sends it as an emoji to someone. The video suggests that people often try to avoid negative emotions, but this is a mistake because emotions are essential and make us human.

I'm Fine - Teen Depression PSA

The video addresses teenage depression. It begins with a girl receiving a message from a friend asking how she's doing. The girl, feeling insecure about her appearance, tries to hide it with makeup and clothes. She also struggles with eating and sleeping and even contemplates self-harm. In the end, when her friend asks how she is, she hesitates but replies that she's fine, hiding her depression.

Secondary research

70 People Ages 5-75 Answer: What Makes You Happy? | Glamour

In the video 70 people aged from 5-75 were interviewed about what makes them happy. The main source of happiness for children is their family, the main source of happiness for middle-aged people are their hobbies, or things that happen in their lives in general and the main source of happiness for older people is their family and children.

What Makes You Happy? | 0-100

In the video, 100 individuals ranging in age from 0 to 100 were interviewed regarding their sources of happiness. The younger children mostly mentioned that playing games or engaging in activities brings them joy. Teenagers primarily discussed their career aspirations as sources of happiness. Some young adults pointed out specific foods and beverages that bring them happiness. Adults and older individuals expressed that their families are a significant source of happiness. The oldest participant in the interview stated that everything in life brings him happiness, reflecting a wealth of life experiences and positive moments.

Robert Waldinger: What makes a good life? Lessons from the longest study on happiness | TED

In the video, Waldinger emphasises the role of relationships in promoting happiness and well-being. He outlines three key principles regarding relationships: firstly, that social connections are beneficial as they combat loneliness; secondly, that the quality of close relationships is more significant than the quantity; and finally, that strong relationships not only benefit our physical health but also safeguard our mental well-being.

Primary research

Introduction

I plan to administer a survey to members of the GNS community, encompassing students, with a focus on inquiries related to happiness and overall well-being. This survey will serve as a pivotal element of my primary research, aiming to understand the factors that contribute to people's happiness. To present the findings, I intend to utilise pie charts, which will effectively illustrate the distribution of responses across various options chosen by participants.

Questionnaire

Question 1:

Question 2:

Question 3:

Question 4:

Question 5:

Question 6:

Question 7:

Question 8:

Question 9:

Question 10:

Question 11:

Question 12:

Question 13:

Question 14:

Question 15:

Conclusion

Looking at the questionnaire results, it's clear that a significant number of people have similar interests and activities that make them happy. In every question, at least 40% of participants gave the same answers. This suggests a commonality among the group, indicating shared preferences and potential connections. Recognising these common interests can be useful in education, helping design engaging curricula, and in communities, fostering a sense of unity among like-minded individuals. The consistent agreement in responses highlights a strong consensus within the surveyed group, offering insights for decision-making in various contexts.

Primary Student Interview

Introduction

Interviewing Year 5 and Year 6 primary students can provide valuable insights into their unfiltered thoughts and experiences. Younger students often share genuine perspectives on friendships, academics, and the world around them. These interviews can help educators tailor their teaching methods to better suit the students' needs, making the learning environment more engaging. Additionally, understanding the aspirations and concerns of these students can guide support systems for their personal and academic growth. Overall, these interviews offer a unique opportunity to gain valuable insights into the minds of the next generation and improve educational practices accordingly.

There were 5 interviewees, all from Year 5 & Year 6

Question 1: What makes you happy?

Student 1: Family

Student 2: Family

Student 3: Friends

Student 4: Video games

Student 5: Sports

Question 2: What activity do you enjoy doing?

Student 1: Baking

Student 2: Playing football

Student 3: Spending time with my friends

Student 4: Playing fortnite on my PS5

Student 5: Horse riding

Question 3: Can you tell me about a time when you were really happy?

Student 1: When I was joined a baking course

Student 2: When I got my first pet

Student 3: When I first met my friends

Student 4: When I received my first PS5

Student 5: When I won a Horse riding competition

Question 4: Does helping other make you feel happy?

Student 1: Yes

Student 2: Yes

Student 3: No

Student 4: Yes

Student 5: No

Question 5: Why is it important to be happy?

Student 1: It makes me feel good

Student 2: Good mental health

Student 3: You live longer

Student 4: Makes me enjoy being alive

Student 5: It's not

Conclusion

Five students participated in interviews where they were posed distinct inquiries regarding happiness. While most students provided broad responses to the questions, a noteworthy deviation occurred when they were asked whether helping others brings them happiness. Interestingly, two students responded negatively, indicating either a potential inclination towards selfishness or the possibility of past experiences that may have influenced their reluctance to help others. Enhancing the interview process could have entailed incorporating follow-up questions to gain deeper insights.

My Initial idea

Response to the brief write-up:

I was approached by Happy Foundation to produce an advert for the GNS community which includes GNS students (aged 14-18), parents and staff members. Happy Foundation is a movement that is concerned by building happier societies and they target the GNS community as it is a massive community of different age groups and multiple nationalities and cultures. The purpose of the advert is to reduce stress and help the community keep smiling.

Initial Idea:

My TV commercial features 'IntelliSound buds,' a type of earbuds that automatically adjust their volume based on your surroundings. In the advertisement, I will use different camera shots, including close-ups, extreme close-ups and long shots to show these earbuds in action.

The commercial story line follows a child model as he walks through a shopping mall. The model stops in front of an electronics shop and then explores the earbuds section. He picks up random earbuds and tries them out, but none seem quite right. Finally, he tries the "IntelliSound buds" and is pleasantly surprised. We capture the model's reaction, and then fast forward to him using the same earbuds years later. The commercial ends with a montage showcasing the features and benefits of the 'IntelliSound buds.'

My Advert Scenes

The first shot shows a young boy walking towards and electronics shop and heading inside to purchase earbuds which shows that he's happy to go to the shop because he's going to buy the product he wants.

The second shot shows the young boy trying random earbuds.

The third shot shows the young boy trying the 'IntelliSound buds'.

The fourth shot shows the young boy's reaction to the 'IntelliSound buds'.

The fifth shot shows the young boy purchasing the 'IntelliSound buds'.

The final shot shows the boy using the 'IntelliSound buds' years later.

Contingencies and constraints

For my advert I will be using objects that I already have at home.
The idea I have for my advert only requires two actors that will participate, one of them will be acting in most of the scenes because he is the main character of my advert and the other actor will only be acting in one scene. I will not be able to hire professional actors so I will request it from my brothers.
I would like to use positive music for my advert to make people happy but I have to make sure that the song I will use is not copyrighted.

Moodboard

My TV advert